Must stay for legacy purposes
The New Millennium Roadmap:
Hot Opportunities for MBAs
by Brent E. Johnson and Anita Muhammad
Reflect back to today’s date, one year ago. It was difficult to read an article
in any magazine or hear
an electronic media report that did not include a reference to Y2K.
Many of the nation’s forecasters bemoaned the potential problems that
the turn of the century would bring. Our
most basic systems would go haywire: gasoline
would not flow from the pumps; ATMs would not dispense money and 12:01a.m. might
find us immersed in total darkness. Obviously
the world did not encounter such demise, and life was pretty much business as
usual. However, during all of the nay saying, no one ever spoke of a weaning of
the growth in our economy, no one ever talked about diminished opportunity for
new entrants or re-entrants to the job market.
While there were many changes being made behind the scenes in MBA
programs, the prospects for new MBA’s gainful employment incessantly exploded.
Now that the first MBA class of the new millennium has graduated, there
is no appreciable change in the diversity of opportunities on the horizon. MBA
career options abound like rays of sun-spanning several directions, all shining
brightly.
At a recent sporting event, three young upwardly mobile looking Blacks
(two males and one female) were engaged in conversation regarding their post
B-school accomplishments. One young
man stated he had just left his cushy corporate job to go to work for a small
start-up firm (which offered stock options) and he expected the issuance of an
IPO within the next six months. The
young woman said she was an e-commerce consultant for one of the largest
consulting firms and had just returned from an international assignment.
The other young man asserted he was screening investors for an
entrepreneurial venture. These
three were recent MBA graduates from one of the nation’s most prestigious
business schools.
While the above relayed situation is a random isolated incident, it is
nonetheless true, and indicative of the significant strides, and tremendous
opportunities now available to many MBAs. The
nation's business schools continue to produce MBAs at an unprecedented rate and
exceptional opportunities are equally diverse. In 2000 e-life, dot-com and the
like, are an integral component in every living creature's existence. Accordingly, it should come as no surprise that there is a
major emphasis on any and everything technology related for emerging African-
American MBAs. While the majority
of high-tech companies are neither owned nor operated by African Americans,
their presence is felt and actively pursued.
Most institutions are expanding course offerings to accommodate the high
demand placed on technology and related fields. While technology may create the impetus behind what makes the
world go round, other fields provide viable sources
of employment as well.
Terry
Patch (right), principal of Andre David & Associates, an executive
search firm for experienced professionals, suggests that the preponderance of
employment opportunities for African-American MBAs are within Investment
Banking, I.T., packaged goods marketing and consulting fields.
Dot-coms and entrepreneurial opportunities also abound, however,
“Dot-coms are more common to the majority.
African Americans take fewer risks than the majority, perhaps because of
circumstances. Entrepreneurial
opportunities present more risks.” Placement directors and African-American
employees, alike, echo these opinions.
Ken Keeley, placement director at Carnegie Melon in Pittsburgh,
Pennsylvania, affirmed that of the 190 graduates of the Class of 2000 [33 of
which include all minorities], only five opted for entrepreneurial careers.
Of these five, only one is Black Canadian; the others are of Asian and
Indian descent. All five of these
graduates pursued e-commerce-related opportunities. Other popular areas for MBAs
include consulting, the computer industry, high-tech electronics and all
financial services. “An increasing number of students are pursuing
entrepreneurial options, however, most students face $30,000-$60,000 in debt
upon graduation. Most students are
forced to opt for a more secure environment,” said Keeley. The advent of more
e-commerce companies provides the greatest prospects for career seeking MBAs.
“This year, we [Carnegie Melon] added additional course offerings in
I.T., Strategic Management Services and e-commerce, to reflect the business
world,” Keeley added. The high-tech world, with companies like Intel and HP,
presently provide employment alternatives for MBAs.
Jillian Mc Adams, a 1996 MBA, has worked in the packaged goods industry
in product
management since her
graduation from the University of Minnesota. Mc
Adams assesses common employment choices for graduating MBAs to include I.T.,
Financial Planning Services and Project Management Marketing fields.
Again, anything “E-related" is all the rage, especially with
regard to information systems and building infrastructures for new and existing
businesses. While computer skills
are necessary, project management skills are highly desirable.
E-business-based opportunities are booming for graduates interested in
smaller companies as well. Prospective
entrepreneurs may find their forte in consulting sales, marketing, information
systems, event planning or business and economic development spheres.
While Harold L. Gray Sr., director of Professional Development at Howard
University, corroborates the opinions of e-commerce’s popularity and viability
for career options, he also adds another dimension with the banking, energy, and
insurance industries; as well as chemical companies, such as Warner Lambert.
“Banks, like Bank of America and Chase are aggressively pursuing our
students. MBAs are being targeted
for leadership positions in many companies.” Gray indicated that "it is
commonplace to see new MBAs hired into rotational management programs-programs
designed to groom future leaders. While
all of the students at Howard University are minority, a great number are from
outside of the United States. Some
of the non-traditional opportunities include students returning to their native
homelands to pursue business options. Other
students have used their degrees in legal, government and national security
industries."
While none of the graduates from Howard University pursued careers in the
dot-com industry, Reggie Hammond, project manager with Andersen Consulting,
believes “e-commerce is allowing people to become more entrepreneurial than
ever before.” In addition to
e-business, strategy formulation and implementation and corporate journey
navigation are the areas of business showing the most promise to new MBAs.
These competencies in consulting show growth, due in part to the new
direction technology is dictating. Aside
from consulting firms, investment banks and dot-coms, which are willing to share
equity with new graduates, show great promise for MBAs.
At Clark Atlanta University’s Business School, MBA students found
themselves hotly pursued by a number of corporations.
The more aggressive companies included:
American Express, Merrill Lynch, S.C. Johnson, Texaco, Whirlpool, Delphi
Automotive, Ford Motor Company. PNC Bank and IBM Consulting.
Strategies for recruiting all MBAs have become quite sophisticated and
competitive.
The starting salaries of the Class of 2000 MBA’s are highly skewed due
to the consulting and banking industries. Certain
consulting firms, Andersen in particular, determine the worth of the prospective
employee by the school and its reputation; as well as the number of graduates in
the desired competence. Despite
such evaluative tools, African-American MBAs are making anywhere from $40,000 to
$103,000 with bonuses ranging from $7,000 to $63,000.
Howard University teaches MBAs to negotiate salaries.
Carnegie Melon’s MBA’s hiring packages will often include end-of-year
performance bonuses, in addition to the standard stock options and relocation
packages.
A great percentage of MBAs are actively being sought after by companies
like IBM, Hewlett Packard, Chase Manhattan, Bank of America, Diamond Tech
Partners, Intel, PricewaterhouseCoopers, PRT Mutual and the like.
While schools like Carnegie Melon may have a small number of
African-American MBAs, they typically get more offers than their counterparts,
in accordance with the company’s hiring goals. Although there are several
options for African Americans, e-commerce is obviously a great start. The field
is relatively new and the opportunities are plentiful.
Should one choose a start-up, big corporation or their own venture, the
tech world promises a return large enough to pay off those student loans in less
time it took to accumulate them. Todd
Reale, director of the MBA Program at Vanderbilt University, perhaps summarizes
the worth of an MBA experience best: “No matter what the current trend, the
value of an MBA education remains unscathed.”
Brent E. Johnson is the assistant dean and director of
the MBA program, School of Business Administration, Clark Atlanta University.

Anita Muhammad is an MBA Class of 2000 graduate from Clark Atlanta University.
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